Zaidah Mohd Ariffin

in an organization, it is very important to consider its environment before beginning the marketing process. how do they analyse their environment?? the answer is 😍 PEST ANALYSIS 😍 So what PEST Analysis is all about? 😟 It is a concept in marketing principles . This concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project / product / service etc. P E S T a n a l y s i s ( political , economic , social and technological ) describes a framework of macro-environmental factors used in the  environmental scanning component of  strategic management . It gives a bird’s eye view of the whole environment from many different angles that one wants to check and keep a track of while contemplating on a certain idea/plan. C O M P O S I T I O N The basic PEST analysis includes F O U R  factors: Political   factors - how the  government   intervenes in th...

Hi all.✌ Okay first of all,  let me straighten things out. Porter's Five Forces is not a Harry Porter. and far from it. It is one of the strategic management & operation that the company must aware in order to survive for a long-term in the industry. so what it is then? 'Porter's 5 Forces' Named after Michael E. Porter of Harvard University Identifies and analyzes five competitive forces that shape every industry Helps determine an industry's weaknesses and strengths. The five forces that shape industry competition are: 1. Competitive Rivalry Among Existing Firms The importance of this force is the number of competitors and their ability to threaten a company. The larger the number of competitors, along with the number of equivalent products and services they offer, dictates the power of a company. Suppliers and buyers seek out a company's competition if they are unable to receive a suitable deal. 2...

What is SMO? 😯😯   D E F I N I T I O N drafting, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives. Three main steps in the strategic management process: 1)       Strategy formulation 2)       Strategy implementation 3)       Strategy evaluation   S T R A T E G Y          Refers to the actions taken by a manager: 1)       to ensure that the organization is better off than its competitors 2)       able to fend off competitive actions from competitors Organizations use their own strength in exploiting the competitors’ weaknesses P L A N N I N G A process of preparing ways to use resources more economically and efficiently so that the purpose of the company is achieved. C O R P O R A T E P L A ...