CASE STUDY: ROBIN HOOD

SYNOPSIS

Robin Hood & his Band of Merry Men 

had a successful first year. 

With new recruits pouring in from the furthest outreaches of England, 

Robin had met his objective of strengthening in number. 

Although he was satisfied with the size of the organization, 

he has realized necessary preparations had not been made to accommodate 

the now overabundance of members of his organization. 

Many challenges now face Robin such as 

a lack of provisions and lack of funds to support the band, 

but he cannot lose focus of their original foundation of 

“Robbing from the rich and giving to the poor”.

In addition, they have to stay focused on their long-term goal 

to remove Prince John from power 

by freeing King Richard from his imprisonment in Austria. 

Robin Hood has to form structure within his organisation 

so that it can continue to grow and prosper.

SO, 

WHAT CAN WE LEARNED FROM THIS STORY?

in Robin Hood case, there are few 

strategic management operation tools that we can apply.

one of the tool is SWOT.

as we already learned in the previous post (if you've seen it), SWOT consists of

STRENGTH

WEAKNESS

OPPORTUNITY

THREAT

Here, we will do the SWOT ANALYSIS for Robin Hood case.

STRENGTHS

- Strong leadership

- Huge number of members

- Strong support of the poor people

- Information is easily accessed

- Highly skilled in archery

WEAKNESSES

- Too many people in the band

- Difficult to discipline a huge number of members

- Lack of familiarity with all of the members

- Inadequate resources : food, money

OPPORTUNITIES

- Band's popularity

- King Richard's return

- Downsizing the manpower

- Join hands with Barons plan

THREATS

- Reducing resources

- The increasing power of Sheriff

- Prince John is paranoid

- Possibility spies exist within the members

Thus, by looking at the SWOT listed, Robin Hood should know what he can do to improvise. 
SWOT analysis helps in implementing a contingency plan in order to avoid any risk from happening.