The CORPORATE level strategy ~

CORPORATE LEVEL STRATEGY

Corporate Strategy involves the careful analysis of the selection of businesses the company can successful compete in. Corporate level strategies affect the entire organization & are considered delicate in the strategic planning process.

Characteristics of Corporate Strategy

• Formulated by the top management with inputs from middle level management and lower level management in the formulation process and designing of sub strategies
• Decisions are complex and affects the entire organization
• It is concerned with the efficient allocation and utilization of scarce resources for the benefit of the organization
• Mapped out around the goal and objectives of an organization. They seek to translate these goals and objectives to reality
• Typical examples of decisions made are decisions on products and markets

Types of corporate Strategy:

Growth Strategy
Diversification Strategy
Stability Strategy

The three main types of corporate strategies are:
Growth strategies
Stability strategies
Retrenchment