THE INTERNAL ENVIRONMENT ANALYSIS

as we know, 

internal environment means the structure within the organization. 

Thus, it involves workers of the company

(marketing, production and operations, finance and accounting, research and development, and human resource management.)

• it identifies and evaluates resources, capabilities, and core competencies.
• looks at the organization's ;

1. current vision
2. mission
3. strategic objectives
4. strategies

Why do an internal analysis?

- it is the only way to identify an organization's strengths and weaknesses.

• RESOURCES - an asset (tangible and intangible), competency, process, skill or knowledge controlled by the corporation.

• CAPABILITIES - a corporation ability to exploit its resources.